The Big Story: January 2017

 In Dealer

Join us in celebrating NADA’s 100th anniversary with a special feature in WardsAuto’s “The Big Story” for January 2017, tied to the NADA Convention and Exposition in New Orleans. We’ll interview influential figures from NADA’s past and present to look at how the group has contributed to the success of the franchised auto dealer and what’s in store for the future.

Features to include (tentative):
• NADA timeline
• Dealer photos
• Influence on legislation
• Charitable endeavors
• Positions on today’s issues
• Inspirational success stories


“The Big Story” continues WardsAuto tradition of deep-dive thought pieces.

As communication portals have evolved, so has the information needs of auto industry professionals.

Over the years, we’ve published a monthly magazine, and as more dealers turned to the Internet to meet their business information needs, we put the magazine online so our readers could flip its pages right on their screens. We’ve tracked our readers’ behavior and found that some prefer reading at their desk on a monitor, others demand information on-the-go on a mobile screen, and others still like information on paper.

But one thing remains constant: readers want WardsAuto’s unique, long-form perspective: deep dives on topics that matter to their businesses, that go “beyond the headlines” to explore how today’s news and trends will impact their businesses tomorrow.

Launching in Jan. 2017, The Big Story will reach 30,000+ auto retail subscribers in dedicated emails twice a month. Plus, it will be accessible via, social media posts and in our e-newsletter series. This easy access allows readers to consume the content how they prefer, while our advertisers enjoy multi-platform exposure.


Contact us if you are interested in sponsorship.
Space/Material Closing: December 1, 2016


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