Sponsor the Autoline/WardsAuto 2017 NADA Coverage

 In Dealer

WardsAuto is teaming with John McElroy’s Autoline to cover the biggest event of the automotive retail industry: the 2017 NADA Convention in New Orleans.

On Jan. 27, 28 and 29, McElroy will report from the WardsAuto booth at NADA, interviewing dealers and vendor executives, as well as delivering industry news and product spotlights. More than a dozen of these video updates will post during the NADA show, and each day will wrap with McElroy discussing important dealer topics with WardsAuto editors.

The reports will be made available to view via promotions on WardsAuto.com, the Autoline website, social media posts and email alerts to WardsAuto and Autoline subscribers, a combined 35,000+ audience representing:

• 26,000+ dealership readers
• 14,000+ dealer/owner/presidents
• 2,000+ dept. managers

Autoline/WardsAuto sponsors will enjoy:

• Exposure in each quick hit report and daily wrapup
• Banner ads in email alers to WardsAuto and Autoline subscribers (combines 35,000+)
• Exposure on signage at the WardsAuto booth
• Exclusivity earns 100% share of voice in reports and email alerts


WardsAuto + Autoline = An Unrivaled Combination of Respected Industry Voices

Autoline is dedicated to reporting on, discussing and dissecting the inner workings of the auto industry and the products that it makes. Its website has several channels that carry different programs, blog, and other information resources.

John McElroy is the host of “Autoline Daily” the first industry webcast of industry news and analysis. He is also the host of the television program “Autoline This Week,” a weekly half-hour discussion program featuring top automotive executives and journalists. McElroy also broadcasts five radio segments daily on WWJ Newsradio 950, the CBS affiliate in Detroit. He writes a weekly blog for Autoblog.com and a monthly op-ed article for WardsAuto. The pairing of Autoline and WardsAuto during NADA 2017 is a first-of-its-kind partnership for the two outlets and presents a true “best of both worlds” opportunities for advertisers.


Sponsor Exclusivity is offered on a first-come, first-served basis. The exclusive advertiser will enjoy 100% share of voice in advertising within the video reports as well as email alerts sent to the Autoline and WardsAuto subscriber base. Non-exclusive opportunities available. Ask us for details.

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