WardsAuto Interiors Conference

May 9, 2017  |  COBO Center  |  Detroit, Michigan



7:30am – 8:15am

Registration | Breakfast | Networking
Registration Sponsored by Magna
Breakfast Sponsored by Inteva Products

8:15am – 9:30am

Panel Discussions Sponsored by Yanfeng Automotive

P1: Materials Innovations
Materials can make or break a consumer’s first impression of a vehicle interior, but their importance goes far beyond aesthetics. Panelists will discuss the latest concepts for giving designers more creative freedom, reducing weight, reducing cost and optimizing eco-friendliness.

P2: New Ideas in Seating
A seat is a seat until someone invents something truly new that folds into the floor or uses electronically controlled air bladders to increase comfort. This session looks at examples where designers throw out the rulebook and create something dramatically different.

P3: Autonomous Interiors 2.0
We’ve all seen the first generation of living-room-on-wheels designs for autonomous vehicles. This session looks at the next generation of concepts being developed with self-driving vehicles in mind.

9:45am – 10:30am

Morning Keynote

Ralph Gilles, Head of Design, FCA – Global

10:30am – 10:50am

Networking Break

11:00am – 12:15pm

Panel Discussions Sponsored by Yanfeng Automotive

P4: Lightweighting Interiors
Automakers have spent decades removing mass from vehicles, but there’s still work to do, especially in the cabin.  Numerous technologies and strategies for removing weight while still enhancing comfort, quiet and aesthetics will be discussed.

P5: Creating the Ultimate User Experience
The “user experience,” a term that has migrated from consumer electronics to the world of automotive interior design, presents a new challenge: How do designers and engineers take the flood of information flowing in and out of vehicles and personal devices and turn it into positive encounters that delight, inform, entertain and protect drivers and passengers?

P6: Manufacturing World-Class Interiors
Panelists will discuss manufacturing processes and technologies that enable automakers and suppliers to produce world-leading interiors.


Plated Lunch

1:15pm – 1:30pm

College for Creative Studies Student Design Competition
Sponsored by IAC and Lear

1:30pm – 2:15pm

Wards 10 Best Interiors Award Ceremony

2:15pm – 2:45pm

Networking Break

2:45pm – 3:30pm

Afternoon Keynote

Eric Brown, Director, Interaction Design, BMW Group Designworks

3:30pm – 3:45pm

Post Keynote Break

3:45pm – 5:00pm

Panel Discussions Sponsored by Yanfeng Automotive

P7: The Future of Premium Materials
How will current materials associated with luxury such as leather and natural wood evolve to meet future demands for weight reduction, new designs and production efficiencies? What other materials are being developed that offer designers new definitions of luxury?

P8: Designing the Cockpit of the Future
Before the totally autonomous vehicle arrives in the future, a range of technologies will begin transforming how we interact with cars. Realistically speaking, what will the near-term cockpit, instrument panel and HMI look like for the next several product cycles?

P9: What do Consumers Really Want?
Car buyers never asked for infotainment systems that connect with smartphones, minivans with two sliding doors instead of one, or even heated seats. Today, many consumers can’t live without these features. This panel will discuss how to anticipate consumer wants and needs in vehicle interiors and how to learn from past mistakes.

5:00pm – 6:00pm

Networking Reception


Copyright © 2017 Penton | Privacy Policy | Terms of Service