Marla Wise Joins WardsAuto

 In Dealer, Marketing, OEM

WardsAuto announced in mid-April that Marla Wise has agreed to join its team as Director, Strategic Accounts.  In this sales role Marla will be responsible for developing business within certain defined sectors such as consultancies, economic development, financial and technology. She will work out of her home in Novi, MI and report to Managing Director, Larry Schlagheck.

 

“I’ve known Marla for several years. She and I were in similar roles at Crain Communications when I worked on Automotive News and she on Crain’s Detroit Business. Marla is a consummate professional with many years of experience and strong industry relationships that she will bring to WardsAuto,” said Schlagheck.

 

Marla can be reached at mwise@wardsauto.com.

 

In the bigger picture, this a wonderful example of Informa’s willingness to invest in the WardsAuto business.  Informa purchased Penton Media in November of 2016 and sees automotive as a growth industry as it continues its global expansion.

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