Join Us May 11, 2016 – Cobo Center, Detroit
Every year, WardsAuto Interiors features keynotes from top design executives from auto makers setting new standards for excellence in interiors.
In May of 2015, conference attendees heard dynamic addresses from two of the leading figures of the auto interior community.
In the morning, Moray Callum,vice president-design, told a packed ballroom that there’s more than meets the eye when it comes to automotive designers.
“I see our job as not dissimilar to a director of film,” he said. “We direct the experience, the journey someone makes through a car, and how they appreciate a car and live with a car.”
Callum cited the newGT supercar (on display beside the stage as he spoke) as a vehicle that was designed to inspire not only potential customers but the designers who crafted it.
And in the afternoon, Marc Girard, director – global automotive design at Designworks, a BMW Group Company, described how the new i3 and i8 became reality.
The process involved a paradigm shift, involving a vision for new mobility built on lightweight construction and aerodynamics, and also an eye on progressively clean shapes and materials.
The i3 sat a few feet from the stage, as one of the Ward’s 10 Best Interiors winners for 2015. Moments before his address, Girard accepted the i3’s award on behalf of BMW.
WardsAuto has posted extensive coverage of the Interiors Conference keynotes, panel discussions and much more. Check them out in our special coverage section.
Here’s a glimpse at some highlights from our 2015 event!
See Ward’s 10 Best Interiors Winners Accept Their Honors
The winners of our annual Ward’s 10 Best Interiors awards will be on display for attendees to experience first-hand during the WardsAuto Interiors Conference.
During a special awards ceremony, WardsAuto will call representatives from the winning automakers to the stage to accept their honors.
Click HERE to see video highlights.
Student Designers Win Big at WardsAuto Competition
Our sixth annual Student Design Competition, sponsored by IAC and Lear, tasked ten College for Creative Studies students with envisioning a vehicle interior for the year 2030.
The designs had to include autonomous driving features, but also have the ability to switch to manual control for pleasure driving.
WardsAuto presented grand prize winner Jeongyoo Kim with his trophy, and special awards were presented to Seung Joong Kim (the IAC EcoBlend Award) and Zehao Liu (the Lear Design Innovation Award).
Read the FULL STORY.