As vehicles advance to higher levels of autonomy, merging advanced driver assist systems with the human machine interface to create a holistic user experience is proving to be challenging.
Pocketsquare Design’s Dave Lyon will lead a discussion that compares and contrasts philosophies and designs based on the most-recent J.D. Power research and explores new paths for UX designers and safety engineers to follow in the future.
Panelists will include Kristin Kolodge, Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power, Michael Tschirhart, Innovation Group Manager – Advanced Engineering at Panasonic Automotive Systems and an OEM representative to be announced shortly.
Modeled after the popular Wards 10 Best Engines and Wards 10 Best Interiors programs, the UX awards spotlight new model vehicles that go above and beyond in creating a perfect user experience for drivers and passengers.
The awards ceremony, held at lunch during the conference, will draw UX design teams and executives from all the winning OEMs. We will call design team leaders to the stage to accept their honors and celebrate their accomplishments. All 10 winning vehicles are expected to be in the ballroom for conference attendees to get inside and see why WardsAuto judges deemed them to be the best User Experiences for the new model year.
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Get in on the ground floor of WardsAuto UX. Contact us today to sponsor or exhibit at the must-attend automotive user experience event for 2017!