Big Story: Behind the Scenes of F&I Innovator of Year Contest

 In Dealer, Marketing

February Issue: Behind the Scenes of F&I Innovator of Year Contest

The story is an inside look at a contest that awards $25,000 to a Northwood University team of students that comes up with what’s judged as the best F&I product of the future. The student take the contest serious and so does EFG, the company that came up with the contest. EFG looks at it as a way to tap the minds of Millennials for future product. The winning idea from the first contest is about to be rolled out as a new product.

Stay tuned for the complete issue to arrive the first week of February.

Recent Posts